Thursday, September 8, 2011

3 Business Concepts to Promote Your Blog Effectively

Marketing and innovation are the two chief functions of business. - Peter F. Drucker.

Blogging is a competitive business because there are more than 166 million blogs on the Net. It is necessary to employ effective business concepts to promote your blog aggressively and attract visitors to your blog. Here are the three popular business concepts that you can adopt:

USP (Unique Selling Proposition)
4 P’s of Marketing (Product Price Place Promotion)
SWOT (Strengths Weaknesses Opportunities Threats)

Unique Selling Proposition

Your blog is no longer unique because there are many blogs with similar niches around. You have to stand out among the crowd in order to be noticed. The first impression of your blog is very important. Are you able to capture the attention of a visitor within a few seconds? Is your content able to satisfy the needs of the visitors? Do you know the unique selling points of your blog? Do you know the things that differentiate you from other blogs of similar themes? When you are able to promote your uniqueness, you will be able to attract more visitors to your blog.

Product

The product is your articles. What kind of articles can you produce to solve the problems of your visitors? You can write about things that you are good at and interested in. It is about your expertise and what you are competent in. It is also a good idea to write about your personal experience. You will gain trust and authority when you write continuously and consistently about what you know over time. It is, in fact, the “Strengths” part of the SWOT Analysis. You capitalize on your strong points and promote the things that you are knowledgeable about.

 Price

You can charge a fee when you can earn a lot of money from AdSense like Daniel Scocco and you want to share your secrets. When your blog is getting popular, it will attract business people to advertise on your blog and you can charge a monthly fee. You can also sell your own products when you have built a large subscriber base. These are all the “Opportunities” part of your SWOT analysis. Place The place is on the Net. It is a level playing field. It is the “Threats” part of your SWOT analysis. You have to stay ahead because there will be others who are more creative and capable with their unique selling proposition to erode your market share. You have to know what is happening as it happens and keep learning and changing for the better to hold your position.

Promotion

Online

Be present at Social networking sites like Facebook, Twitter, and LinkedIn. Submit your blog to blog directories. Submit your articles and join suitable blog carnivals, Write original articles and send them to article directories such as ezinearticles.com. Write guest posts for similar blogs and participate in relevant forums. Offer constructive comments on other blogs and allow comments on your blog. Use the right keywords in your articles to get searched by search engines. Advertise on the Net with Google AdWords and on Facebook.

Offline

Write for newspapers and magazines and include your website address at the end of each article. Circulate your business cards printed with QR codes so that other people with smartphones can access your site instantly. Join other bloggers locally to exchange ideas and promote your site. When you do not put enough effort to get connected with others and promote your blog, it could be the “Weaknesses” part of your SWOT analysis.

Do you think these business ideas are helpful to promote your site effectively?

1 comment:

  1. Very interesting to learn about the SWOT concept, Ive never heard about this before, nice to learn sth new today.

    ReplyDelete

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