When you have done with an article, it is wise and beneficial
to add some related posts at the end of your article. There are benefits when
you do internal links within your own domain:
1. More
page views: Readers will read more pages when you provide links to other posts
within your domain at the end of an article. Getting more page views means more
traffic to your site. It will improve
your traffic ranking stats especially Alexa Traffic Rank.
2. Wow
your readers: It is an effective way to increase usability of your users to
your site. Readers will be overwhelmed when you provide more relevant content
and you keep them spending more time at your site. You provide value to your
visitors when your site is user- friendly.
3. RSS
and email subscribers: Do not think that when you provide full feed (allowing
subscribers to read one article in full) for the convenience of your subscribers,
they will not come to your site. At the
end of your article, you will include a few related posts for the reading
pleasure of your subscribers; they will naturally click on the links and land
on your site to read more of your posts.
4. Link
juice: One way of getting credibility for a webpage is getting links from other
pages. It is one of the methods Google evaluate web pages in the form of
PageRank. By linking to more popular pages within your blog, you help promote
your newer pages. Linking relevant pages
within your site using relevant keywords is an effective way to tell search
engines what your site is all about.
5. Web
crawl: Standalone pages will take a longer time for web crawlers to discover
your site. By linking to relevant internal pages it is easier to find content
at your site and index them to search engines.
In this way web pages get crawled and indexed more effectively.
Employ internal linking to gain wider exposure of
your blog.
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